Filene Webinar: Influence Importance Posted by AVCU on 10:33 AM

On September 10^th the Filene Research Institute will present the second in a series of webinars it’s calling “Images Matter.” The first installment, “How We Think,” was led by Maya Bourdeau, the Institute’s innovator in residence. She showed how marketing and membership retention can be strengthened in your credit union. In the second installment on September 10^th, “How We Influence,” Bourdeau will build upon the thought processes and subconscious responses discussed in the previous webinar. She’ll inform participants how to interpret sensory cues as they relate to the business of credit unions. With experience as a managing director for the boutique marketing firm “Olson Zaltman Associates,” Bourdeau will draw upon previous credit union studies and scientific research to present the influential cues credit unions can use in business conduct with members. Register for “How We Influence” here. Presentation slides from the first installment, “How We Think,” are also available for download. The “How We Think” webinar takes place from 12:00 noon to 1:00 p.m. (EST) on September 10^th.