Of particular note to credit unions and community banks is a quote by Tasha Wallis, executive director of the Vermont Retail Association:
I think retailers are going to pay very close attention to how they respond to this reduction because frankly there is still the issue of credit card interchange to take on. Passing on savings to consumers is certainly a way to show that further reform will further help consumers.
Unfortunately for card issuing credit unions and community banks, there's no easy way to monitor whether merchants actually pass along reductions in debit interchange to consumers by way of lower prices, as they argued they would in all of their lobbying efforts. If studies of similar industry reforms in Australia are any indication, such a pass-through of debit interchange reductions, borne by credit unions and other card issuers, will never happen.
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