CUNA’s Community Credit Union Committee today released another timely and relevant whitepaper titled The Credit Union Branch Manager: A New Leader for a New Era, which offers insight on the key forces that are changing the role of the branch manager and how credit unions should react to these changes. The paper outlines critical expectations for the next-generation branch manager and the skill sets that must be developed to meet these expectations.
The digital shift is happening at a scale that is beginning to throttle the traditional retail banking model and the role of branch manager is going to change forever as credit unions see continued proliferation of mobile channels and the usage of e-payments. With this unprecedented behavioral shift by the consumer, financial institutions are struggling to determine where the brick and mortar branch fits into a future-looking business model and what role a branch manager will play in the growth and success of their organizations. The evolution of both the branch and the profile of the branch manager will be a difficult and volatile challenge for credit union executives. It will be a major topic during strategic planning, annual budgeting and the ongoing execution of the organization’s growth plans.
To download a free copy of The Credit Union Branch Manager: A New Leader for a New Era, visit http://cuna.org/initiatives/community_CUs/index.html.
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