The use of video by credit unions helps drive sales and nurture member relationships in ways other media channels fall short. So argues Walt Laskos of the Laskos Group. It doesn't have to be expensive, nor are you relegated to making your first video with your iPhone. Consider the following statistics:
- 90% of surfers leave a text site in 4 seconds versus 60% if a video is on the home page, representing a 400% increase in site retention if video is present.
- Visitors linger for an average of 42 seconds on a text site versus 5 minutes 50 seconds on a video site, which represents an 833% increase for site visitation duration if video is present.
- Video boosts memory retention by 50% verses 22% for text and 28% for text supported by images
- Videos increase a site's chance of reaching that golden first page of search engine results by 50%.
- Web video delivers a more personal interaction with the viewer. The mix of visual effects and sounds makes it an effective way of capturing an audience's attention.
Laskos suggests 7 tips for making effective credit union videos. Read about them here.
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