To Re-Launch Your Credit Card Program Or Not Posted by Association of Vermont Credit Unions on 10:40 AM

Many credit unions sold their credit card portfolios over the past decade to reduce risk, increase liquidity and gain revenue from the sale. Now things are different with reduced loan demand and narrow interest margins, with credit unions re-evaluating whether to get back into the credit card market.  As credit unions weigh options to maintain third party provider relations or launch their own card program, they must consider  competitive position, operational and compliance challenges, the market and costs and return on rewards programs. Careful and comprehensive business planning is a must.


In the latest white paper from the CUNA Lending Council, “Back in Business: The Pros and Cons of Re-Launching Credit Card Programs and Other Options to Boost Card Revenue,” both sides of this issue are explored.  The paper presents key questions credit unions should consider in deciding whether and how to offer credit cards and features several real-life examples from credit unions that have landed on both sides of this issue.


CUNA Council members receive complimentary copies of this report and nearly 300 other white papers. Non-Council members can purchase any of the white papers for $50 each. Click here to see the current list of white papers and purchase.