Shared Branch Network Re-Brand Posted by AVCU on 1:28 PM

CU Service Centers, the national program enabling CU members to transact business at any branch of participating CUs nationwide, is changing its name. CU Service Centers and its “swirl” logo and signage will be replaced by CO-OP Shared Branch in a two-year re-branding process. Migration to the new logo will be done in a phased approach for the benefit of current shared branch users, as well as participating credit unions and state networks. The new CO-OP Shared Branch logo  is available by clicking here. 


In March, CO-OP Financial Services announced that CO-OP Shared Branch had reached 5,000 “live teller” branches nationwide, trailing only three national banks in terms of branch locations. CO-OP Shared Branch also offers members access to more than 2,000 self-service locations at credit union branches and in select 7-Eleven stores nationwide.

CO-OP Network, which incorporates 30,000 ATMs nationwide, 9,000 of which are deposit-taking, is the largest credit union ATM network, and larger than any network operated by a bank. CO-OP Financial Services is making a slight revision to the ATM brand as well, to ensure that the ATM and shared branch networks present the same look and feel to consumers. CO-OP Network is being re-branded “CO-OP ATM” and is available by clicking here.

For more information on CO-OP Shared Branch and CO-OP ATM, visit www.co-opfs.org 

In Vermont, Heritage, NorthCountry and Vermont Federal credit unions participate in the CO-OP Shared Branch network and all but two credit unions providing ATM access participate in the CO-OP ATM network.