To 10 Reasons Consumers Switch Banks - No Longer Fees Posted by Association of Vermont Credit Unions on 10:58 AM

A survey on FindABetterBank.com reveals an updated list of the top 10 reasons consumers switch financial institutions in 2013. And it's not the same as it was in 2012. High fees are no longer the primary reason, and the writer speculates that it may be because of consumer reaction to media hype more than actually reading monthly statements from their institution. The website is owned by Novarica and conducts research using 50,000 active bank shoppers that visit Novarica’s proprietary FindABetterBank.com site monthly.

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