A new white paper from CUNA's Marketing & Business Development Council explores how your credit union can harness big data to its advantage. “Big Data: Telling Powerful Stories and Expanding Growth and Relationship Opportunities,” explores how credit unions can use volumes of data to tell stories, create new business, and pursue revenue and growth opportunities. The paper cites real world credit union examples, and addresses subjects such as:
- Technology as a Targeting Tool
- Member Behaviors Are Marketing Opportunities
- Surpassing Silos to Embrace Big Data
- Using Data to Your Advantage
- Data’s Role in Strategic Planning
- Overcoming Staffing Challenges
Members of any of CUNA's Council can get complimentary copies of the Big Data white paper, as well as more than 300 other. Available to others for a fee.
Just go to the white paper section of CUNA Councils online
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