Black Friday Online Sales Hit $3B, Mobile Surpasses $1B Posted by Association of Vermont Credit Unions on 2:57 PM

Last week's Black Friday online sales hit another record-breaking day. According to Adobe, which has been tracking e-commerce transactions throughout the sales holiday, Black Friday set a new record by surpassing the $3 billion mark. This was the first day in U.S. retail history to drive more than a billion dollars from mobile sales. This year's top-selling electronics were Apple iPads, Samsung 4K TVs, the Apple Macbook Air, LG TVs, and Microsoft Xbox.

Major retailers, such as Amazon, Wal-Mart, Target, and eBay, noted that mobile traffic and sales were on the rise. Amazon said that mobile orders on Thanksgiving topped Cyber Monday for 2015, while Wal-Mart said that more than 70 percent of website traffic on Thanksgiving was mobile. Target reported that 60 percent of Thanksgiving sales were from mobile devices.

Mobile was also driving the majority of retail sites visits on Friday at 56 percent, Adobe noted. The majority of sales (47 percent) were from smartphones, as opposed to tablets (nine percent).

Despite the record numbers, the e-commerce industry is still recovering from the downturn it took following the election.

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