Brain Hacks to Get Americans to Save

on 12:31 PM

Americans, and that includes credit union members, are bad at saving. Statistics bear out that 60% of Americans aren't saving enough to maintain even their most basic living needs in retirement. One scientifically determined reason, reportedly, is that consumers have a hard time giving up something today for some uncertain benefit far down the road.

Below is an interesting podcast that aired on NPR's Marketplace that talks about tricking consumers into saving by cutting up the challenge into bite-sized pieces, so to speak. Pretty interesting experiment. It leads to why some employers automatically enroll employees in their 401K, etc.

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