CO-OP Acquires CUNA Mutual LoanLink Center Posted by AVCU on 11:34 AM

CO-OP Financial Services is acquiring CUNA Mutual’s LoanLink Center, effective Oct. 31, 2009, at which time CUNA Mutual and CO-OP will work jointly to strengthen the Center’s lending and member services product lines. The acquisition provides CO-OP another way to offer members 24x7 access to credit union accounts and will help sustain and expand credit union call center support. The transition will remain transparent to existing customers of The LoanLink Center, with no immediate changes planned for the business. CO-OP will assume operations and all employees for The LoanLink Center, which will continue to operate at its present location in Fort. Worth, Texas. The companies will partner in the sales and remarketing process, and CO-OP will rely upon CUNA Mutual's loanliner.com and Lenders Development Program to enable the cross sale of insurance on lending transactions.