In-Branch Service: WiFi - Yes, Cappuccino - No!

on 9:44 AM

The Financial Brand 8/25 blog posting advises credit unions and banks to shy away from trying to make the branch a comfy member hangout . . . . like Starbucks . . . . but points to the desirability of offering free WiFi, which the author predicts will be a consumer expectation in the near future.

The posting cites several big bank attempts, with pictures, at turning select branches into something beyond a financial institution service location, each of which usually fails.

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