Even with these numbers, Gartner says the mobile payment market is growing slower than expected. More prominent in developing markets than the U.S., growth is not as strong as was anticipated according to Gartner. Developing nations have favorable conditions for mobile payments because of the high penetration of mobile devices and low banking penetration.
In developed markets like the U.S., companies are more focused on Near Field Communication (NFC), buts its mass market adoption is at least four years away, according to Gartner representatives.
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